Starting an Amazon FBA business looks simple from the outside: find a product, list it, and watch the sales roll in. The reality is far messier. Every year, thousands of new sellers enter the marketplace with high hopes and limited experience, only to burn through their capital within months. Understanding where things typically go wrong is the first step toward avoiding the same fate and it's exactly why companies like Malik Consolidated LLC exist, helping entrepreneurs sidestep the costly missteps that derail so many first-time sellers. Jumping In Without Research The most common mistake is skipping product research altogether. New sellers often pick items based on personal interest or a vague hunch that something will sell, rather than analyzing demand, competition, and profit margins. Amazon's marketplace is saturated, and entering a category blindly is a fast track to wasted inventory spend. Before committing money, sellers need to study: Search volume and seasonal...
